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Evoking both the force and the tranquility of water, the Scandinavian word Strøm designates a current and, figuratively, water’s incredible strength, constant movement and energy, as well as its serenity. In isolation, this same current invites us to learn to let go, to channel our strength and to share with others more than ever before.

Inspired by the solidarity all around us in this unprecedented era of uncertainty, we are introducing the Strøm wave of sharing. During this time of mutual support, learning and vulnerability, your story and ours unite in a renewed sense of community, despite the distance.

We tell you

Our story

A caregiver, a photographer, a father, an expatriate, a writer, an entrepreneur, a new mother… the members of our team share with you their story.

” When you think about it, it is not often that we are so many to feel the same thing all at the same time. As a psychologist, it is interesting to look at these emotions to try to understand their role in this situation. I keep telling my clients that their emotions are not only normal, but also very useful and worth caring about. So, let’s take a look at the emotions we are all experiencing at the moment; the most obvious is probably the anxiety. Even though it can seem like a bad thing, anxiety is currently critical to the success of the measures taken by the government. It’s the reason why we listen to and do what the authorities are asking us to do. However, when talking about emotions, too much is as good as not enough. So yes, we have to be careful! “

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”For me, one of the ways to regain my balance is to put things into perspective. My husband working in a hospital, the risks have always been there in some way; they’re part of almost any job in the health system. So this is not a totally new reality. Moreover, I remember that the role of my husband, of all health professionals, is to care, to comfort, and to save lives. What we experience at home is therefore, in a way, essential to everyone’s well-being.”

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”As a chef, I have always relied on local products and the richness of our terroir. I talked about this in my article Mother Nature does it right, published in Strøm Magazine. The current times have allowed me to deepen my introspection on food self-sufficiency. Our food production is currently dependent on several countries. This awareness is a real “wake up call” for me, but also for the whole food industry. Should we become self-sufficient in the production of the fruits and vegetables we eat? Do we need to review the way we source our supplies, the way we fill our plates, the way we cook? For the past few years, we’ve encouraged local purchases, but I now believe that it should be more than a movement, it should be a standard. It’s time for a change!”

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”We are in full mutation. Between the destructive fire and the hope of liberation. For the moment, the best way to explore the universe is by diving inside the great mystery. It’s fabulous and without borders! How can you do it? Through meditation. So I invite you to do it… right now.”

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”Between two things on the to-do list, I turned my condo into a bunker, I meditated on these feelings of insecurity, of anger. I forced myself to experience them the way one goes through physical surgery: with resilience and acceptance. I was in my room, anxious, and I remembered a friend’s post on the crisis in India, and my eyes opened wide.”

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”Bianca has been the official photographer at Strøm for six years now. Her images make us travel and discover the delicacy of the present moment. In this time of isolation, she invites us into her world, giving us ideas to brighten our confinement through photography.”

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”My job is one of proximity, human warmth and sharing with the public. If I am a film journalist and, thanks to Strøm Magazine, a literary columnist, I am first and foremost a theatre artist. The artistic community was among the first to suffer the wave of cancellations and closures linked to the ban on all gatherings, first of 250 or more people, and then, a few days later, on any gathering whatsoever.”

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”Véronique has been the artistic director of Strøm Nordic Spa since 2013. But for four years now, we have been working with her at a distance since she moved to Austria to be with her great love. This story from overseas tells the beginning of a whole new chapter for the mother-to-be and her husband.”

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”Jacqueline is a caregiver for her daughter Véronique, 30, who has Angelman syndrome, and for her mother, Madeleine, 95. All three women and Jacqueline’s husband currently live under the same roof. As Strøm supports the cause of caregivers, we wanted to discuss her new reality with her. What does being a caregiver looks like in the era of COVID-19?”

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“Emilie has been part of the Strøm team for almost 10 years. She is now the mother of a wonderful 11-week-old boy and her transition to motherhood has been a very special time. On Mother’s Day, she tells us about love and mourning. The wonderful in sorrow. The most beautiful spring of her life.”

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